Brad McCann

Managing Partner, Platform Product Solutions

Brad is an accomplished leader who thrives at the intersection of product and brand building in the sports, outdoor, lifestyle, and wellness product sectors. Over the last 20-years, he has been involved in ground-breaking product innovations across apparel, footwear, accessories and equipment for a diverse group of global brands and leading international retailers such as Timberland, Cannondale, Under Armour, ANTA, Simms Fishing, Rossignol, Urban Outfitters, Canadian Tire and Intersport.

Brad’s areas of expertise include global trend forecasting, head-to-toe product systems, functional product customization and personalization, smart connected wearables and advanced materials. His focus over the last 4-years has been on modernizing organizations by making them more resilient, agile and sustainable by unlocking the true value of digital with integrated Digital Product Creation (DPC) and Advanced Analytics.