Jimmy Choi 

Jimmy is a faculty member in the Wilson School of Design and Melville School of Business at KPU. His interest in human behavior ultimately led him to a career in marketing and consumer behavior research. He has an extensive educational background that includes Master of Science in Fashion Merchandising from Seoul National University and Doctor of Philosophy in Design and Human Environment (Oregon State University). 

Jimmy is always searching for a new perspective and increased insight on consumer needs and behavior. Since joining the Wilson School of Design in 2017, Jimmy has dedicated himself to interacting with students, helping them to establish a strong set of foundational research skills that ensure a successful design process.

Research Interests: User-centred design process, User experience and Research skill development