Jonathan’s desire to work in the technical apparel industry stems from his pursuit to merge vocation and passion. After graduating with a BBA, Jonathan went on to article at various accounting firms to obtain his accounting designation. He has worked in progressive accounting and finance roles gaining experience in various industries, including manufacturing. The manufacturing sector appealed to him due to its tangible nature and the complex supply chain that supports it. However, he always had a keen interest in the outdoor industry due to his passion for snowboarding and the mountains.


Streamlined hydration storage that keeps snowsports enthusiasts hydrated.

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