Carly Brkich is a Lower Mainland-based Fashion Marketing graduate, currently working in the retail industry. Her experiences working with plus size fashion fuel her rigorous passion for inclusivity and acceptance of all people. She strives to stay up-to-date on all aspects of the fashion industry, always willing to learn and build upon her skills. Her experience, knowledge and dedication have led her to supervisory positions within her workplace. Carly strongly values teamwork, strong communication and trust as the foundations of success.
This fictional Pop-Up shop was created through a culmination of research and analysis of product design, target market profiles, marketing techniques and location strategies. This work greatly enhanced my ability to conduct comprehensive marketing research.
This planogram was created by researching trend forecasts for S/S 2020, creating an appropriate line sheet of products for the target customer, and creating a visual display guide of the merchandise, to easily be used and followed by the visual merchandising team. This work highlights my abilities in using and working with visual software.
The purpose of this project was to produce and direct a professional, editorial style trade-for-print photoshoot. This was done by sourcing and booking hair and makeup, models, photographers, garments and locations. This photoshoot greatly challenged and strengthened my ability to connect and collaborate with industry professionals.