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Ugly Dumpling is a rebrand of a Vancouver-based restaurant of the same name, involving creating a new visual identity along with packaging and environmental graphics for the company.
My task for this project was to create a visual identity that brings out the quirky nature of the brand while also representing the sophistication of the product offering. The logo is a conceptual hand drawn character of a dumpling with duck feet to play on the restaurant’s name. The rustic but modern drawing conveys a sense of craft and brand sophistication. The logo serves as a visual element that can be changed to create an interesting brand language. It is paired with a rustic hand drawn typeface to complete the overall old-fashioned but modern look and feel, bringing a sense of authenticity to the brand and standing out against the Vancouver market place.
The Body Shop
A rebranding project that focuses on telling the Body Shop’s story of “treat yourself everyday” with natural skincare that is ethically sourced and beautifully scented.
The goal for the logo was to move it away from the corporate look that it currently has, with a modern and rustic logo design. The visual identity was designed to do the same with the rustic illustration of the vines and the vibrant orange and green color combination as the brand identifiers. The packaging highlights the main ingredient of each product using the same illustration style and muted colour combination to tie together the visual language. Ultimately, the rebrand is meant to resonate with teens and young adults, and hold up against Lush as a strong competitor.
Folk House Co-op brewery's brand identity represents the community of East Vancouver. It highlights the quirkiness of the city and the types of Vancouverites who enjoy quality craft beer.
The Bitter X Beer Limited Series was created from the concept of emotional drinking. Its humorous theme and witty language appeal to the fun loving, light hearted Vancouverite. "Fulfill your heart’s desire for quality craft beer unlike you-know-who. Enjoy the dark twisted notes of denial, a smoking hot rebound, and the taste of bitter sweet vengeance all bottled up in three extra smooth bitter brews."