Quinn
Saunders

This project was meant to simulate a real world situation where as designers we would be responsible for all decisions to create an appropriate solution across a variety of mediums. For my project, I opted to create and brand a horse show from the ground up.

The sport of equestrianism has a rich history; this was taken into account in the early stages of ideation and is reflected in the final solutions. By implementing a serif font into the identity, it touches on the class that is deeply integrated into all aspects of riding. The H was transformed to reflect that of an “oxer” fence which is a fence used in the sport. Having a logo that was adaptable was an integral feature for this identity. Horse shows have a variety of materials that they implement their brands onto, including digital, print, embroidery, signage, and equestrian materials. By implementing different variations, there is a version to work for every possible application.

Empire of the Sun is a novel written in 1984 by J.G. Ballard that follows the story of a young British boy living in Shanghai, China. He becomes separated from his parents after the Japanese attack on Pearl Harbor on December 7th, 1941. It was made into a feature film in 1987, directed by Steven Spielberg and starring Christian Bale.

The cover redesign was inspired by the film itself and the rich story Ballard tells based on his own life experiences.

Sonder, part magazine, part table book, is a fictional travel publication that features the stories and photographs of those who love to explore. Featured stories include the North Shore of Oahu, and the Muskwa Kechika.

North Shore of Oahu Photography: © Quinn Saunders
Muskwa Kechika Photography: © Taylor Michael Burk
Muskwa Kechika Article: © Hayley Gendron