Nathan
Peralta

A redesign of volunteervancouver.ca, an online service that connects British Columbians to volunteer opportunities in their community.

The main challenge with the redesign was to fine tune Volunteer Vancouver’s digital platforms for better functionality, especially by improving the existing type hierarchy. In order to make Volunteer Vancouver a more successful experience, the typographic system had to be strong enough to be visually understandable to both advanced and new users, and provide enough significance that size and scale create meaning for the user.

Mugbox is a drag queen-inspired subscription box, designed for the most adventurous of makeup enthusiasts.

The aim of the project is to convey the brand as both a product that is artistic and professional, yet also for the everyday makeup user who has curiosity in learning how to create a makeup look. Mugbox is not only for a certain audience that may identify as part of the LGBTQ+ community, but for a large range of people who want to explore the inclusive and expressive world of drag. The imaginative brand voice, expressive creative direction, and memorable logo and wordmark are clear indicators of what Mugbox is all about.

The Terrain Co. is a technical apparel menswear company designed to create clothing to combat any situation and scenario its customers are in. The Terrain Co. implements many different features into its products, making them durable while staying in touch with today’s fashion trends.

The main challenges in this project were to differentiate The Terrain Co. from similar brands as well as market the company through online rather than brick-and-mortar locations. The visual identity was designed to look non-traditional next to existing technical apparel brands.